Meta Verified: An Exciting Opportunity for Businesses on Social Media

In the age of digitization and growing online businesses, credibility and visibility are the two pillars for establishing a strong digital footprint.

Facebook recognizes this and, as part of its continuous efforts to innovate and empower businesses, has unveiled the expansion of its Meta Verified feature. Originally designed for creators, this feature is set to be a game-changer for businesses looking to make their mark on platforms such as Instagram, Facebook, and WhatsApp.

What is Meta Verified for Businesses?

Meta logo

Earlier in the year, Facebook introduced the Meta Verified subscription for creators, aiming to help them establish a more robust presence on Instagram and Facebook. Riding on its success, Mark Zuckerberg recently announced the expansion of this feature to businesses during the Meta’s Conversations Conference in Mumbai.

The intention behind Meta Verified is clear: to help businesses stand out and build confidence among their customers. The feature comes with several tools and offerings that aim to provide businesses, especially small ones, with an edge in the digital landscape.

Key Features of Meta Verified Business Subscription

  • Business Authentication: A verified badge assures customers that the business is genuine and has undergone a stringent validation process.

  • Impersonation Protection: With proactive monitoring, businesses can safeguard their brand from potential impersonators.

  • Support and Troubleshooting: Direct access to support for account-related issues ensures smooth business operations.

  • Enhanced Discoverability: Subscribers will be prominently featured on Instagram and Facebook, making it easier for potential customers to find and engage with them. On WhatsApp, businesses will have additional features like a custom page and multi-device support.

  • Cost: Businesses can opt for individual subscriptions for Facebook or Instagram at $21.99 USD/month or bundle them for $34.99 USD/month. Pricing details for WhatsApp are yet to be announced.

Safety First: Building Safeguards from the Start

Building safeguards

One of the primary concerns when rolling out such a feature is the safety and legitimacy of businesses. Facebook has ensured multiple checks and verifications to make sure only genuine businesses can subscribe and use these features. Eligibility criteria include factors such as the tenure of the business account, account activity, and the necessity to have two-factor authentication turned on.

Businesses will have to verify their information, and their connection to the business, through various methods such as phone number, email, or domain verification. Moreover, if businesses wish to change critical details like their name or profile picture, they will need to undergo the verification process again, ensuring consistency and legitimacy.

In Conclusion

With the expansion of Meta Verified to businesses, Facebook is taking yet another step towards enhancing the digital experience for businesses and their customers. As businesses continue to explore and leverage these features, they will be in a better position to build credibility, foster trust, and reach out to a broader audience in the digital realm.

To delve deeper into Meta Verified for businesses, click here.

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