Why Every Small Business Needs a Social Media Presence

If you’re a small or local business owner in the Philippines, the importance of social media for your business can’t be overstated. In today’s digital age, not having a social media presence is like opening a shop but not telling anyone about it.

What the Numbers Say About Social Media in the Philippines

Let’s look at some compelling statistics specific to the Philippines:

  • The number of social media users is projected to reach 84.45 million.
  • The average age of the Filipino population is 24.9 years old.
  • Male users account for 46.5%, while female users account for 53.5%.
  • Urban users make up 48.2%, while rural users make up 51.8%.
  • Overall, 72.5% of the population in the Philippines uses social media.


Moreover, 87% of small companies and 78% of large companies use social media for marketing and image purposes. More than half of these companies engage in conversations to solicit customer feedback. These numbers prove that social media isn’t just an optional marketing tool; it’s a necessity.

Real-World Success Stories

If numbers don’t convince you, perhaps these success stories will:

Potato Corner

Potato Corner is a popular food franchise in the Philippines that specializes in flavored french fries. The brand has a significant social media presence, utilizing platforms like Facebook, Instagram, and X (Twitter) to engage with customers. They often post customer testimonials, feature user-generated content, and even run social media campaigns that involve giveaways. These strategies have not only increased their brand recognition but have also driven customer engagement and sales.

Sunnies Studios

sunny studios
Image from Sunny Studious Facebook Page

Sunnies Studios started as a small brand selling trendy, affordable eyewear. Their Instagram-savvy approach involved posting aesthetically pleasing images that appealed to a younger demographic. They successfully used Instagram to build hype around their products, and today, they’ve diversified into other categories like cosmetics with Sunnies Face, and even cafes with Sunnies Cafe.

Common Room PH

common room ph
Image from Common Room PH

Common Room PH is a collective space for local artisans and craft makers. Their success largely came from the sense of community they fostered through their social media channels, particularly on Instagram. By featuring artists and their crafts, they were able to attract an audience interested in supporting local talent. They used social media to showcase their products, share artists’ stories, and announce pop-up events, effectively using the platform to gather support and grow their customer base.

The Many Benefits of Social Media

Here’s why your business needs social media:

Customer Engagement

A direct line to your customers allows you to offer real-time customer service and handle queries and complaints.

Brand Recognition

Regular posting keeps your brand at the forefront of your audience’s mind, making it easier for them to remember your business.

Increased Sales

While it may not happen overnight, a good social media strategy can lead to increased sales as you build a loyal customer base.

Getting Started

Ready to dive in? Here’s how:

Choosing the Right Platform

For B2C businesses, Instagram and Facebook are good starting points. B2B companies may find more value in LinkedIn.

Setting Up Profiles

Complete your profile with all the relevant information, high-quality images, and a link to your website.



So, there you have it, folks! With nearly 85 million people in the Philippines scrolling through their social feeds, can your business really afford to miss out? I don’t think so! Social media isn’t just for memes and selfies; it’s a powerhouse for your business, waiting to be tapped into.

Feeling overwhelmed? Don’t be. We’re all in this digital journey together, and guess what? We’re here to help you every step of the way! If you’re ready to dive into the social media world or want to give your existing strategies a fresh new look, just hit that “Contact Us” menu button or drop us a message. Let’s make your business the next big social media success story!

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